How is an “Owner Strategy” Different from Business Strategy?


Owner Strategy is different from business strategy. Here’s why your family business needs both.


You know what business strategy is, but what’s an “owner strategy”? Is that something different? Yes, explains Banyan’s Rob Lachenauer, co-author of both the Harvard Business Review Family Business Handbook and Hardball: Are You Playing to Play or Playing to Win? Most business leaders can explain what their business strategy is, but too often owners can’t articulate what their owner strategy is. They are not the same thing. Lachenauer explains why.


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